Coupon advertisement



E. D. LE ROY. COUPON ADVERTISEMENT. APPLICATIQN FILED. AUG-3. 1921*.

Patented Mar. 14, 1922. f

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orney.

einem D. LEROY, OF WATERLOO, IOWA, AssIGNOR To MID-WEST`TUBLISHING OOM- PANY, OF WATERLOO, IOWA, A coFemmnessi?.V

COUPON ADVERTISEMENT.

Specication of Letters Patent. Patented Mar, .14, 1922.

Application filed August 3, 1921. Serial No. 489,448.

' To all whom concern.'

Be it known that LEDGAR D. LE ROY, a

citizen of the United States of America, and

. of saidvadvertisements. p

This object I have -accomplished by the means which are illustrated in the accompanying drawing, which is a plan view of according to my invention.- v

The numeral 1 denotes one leaf of a booklet of which there may be one or moreof these leaves containing thereon any desired the respective leaves andcoupons combined,

information of a printed or literary charV acter or printed blank forms for receiving family records or the like as -shown at 2. These leaves 1 are bound together with one or more leaves 3' containing one or' more printed advertisements 4:. Also bound in the samecollocation are one or more leaves 5 on which are printed coupons 6 which may be made easily separable by means of perforated rows 7 It will be seen that coupons are provided which relate their printed contents respectively to certain of the advertisements 4 on the leaves 3. These booklets may be donated gratis to people who Will presumably vertisements.

preserve them' vpermanently because of the inclusion ofthe record leaves 1, as filled out,

and for the sake of any other usefulinformation, such as recipes, menus, or other matter which may be printed on other like leaves not shown.

Because of this permanent advertising value conferred on the booklets wbichfinsures their preservation and frequent consultation, thev coupons 6 are provided, as mnemonic means therefor Which includes the feature of a concession of a gift or discount on the purchase price of goods by the dealer of the advertisement on the presentation of the coupon relating to his advertise` ment. 'This adds much to the advertising value of the booklet in the sale of the ad- Having describedv my invention, what I claim as new, and desire to secure by Letters Patent, is:

An advertising bookincluding a pair of leaves facing eachother, one of said leaves having'thereon a series of advertising spaces suitably 'definedfrom each other and each bearing a distinctive advertisement, the

other of said leaves comprising a series of coupons equal in number to and substantially equal in size and shape to the advertising spaces and each positioned opposite a respective advertising space said coupons being defined from the portion ofthe sheet adjacent the first sheet by aline of perforations,

said coupons being 'further defined each from the other by other of perforations, each of the coupons-bearingmatter relating tothe advertisement on the first sheet opposite the respective coupon. i

vSigned at Waterloo, Iowa, this 2nd day of July, 1921. v

v EDGAR D. LE ROY. 

